My work sits at the intersection of visual craft and interaction thinking, shaped by the experiences across fintech, e-commerce, and healthcare space. I’ve spent the last 5 years, working across different aspects of digital design; products, systems, websites, apps, brands, campaigns, etc., building multi-sided ecosystems for major businesses.

I care about the meaning behind every decision, how an interaction behaves, what it communicates, and why people trust it, so my process leans heavily on psychology, patterns, and real user context. I like work that’s bold and original over something that is safe and predictable. Above all, I value integrity in craft: clear thinking, honest tradeoffs, and ideas that can stand on their own.

Currently, I am heading the creative department at HiPortfolio where we help brands standout and rise above the market competition with striking and thoughtful solutions.