Status
Open to Work
Taptap
Revolutionizing the shopping experience with 1-Tap checkout
How can we position Taptap as the benchmark for quick and reliable online shopping, and craft a product experience that makes checkout feel effortless, trustworthy from start to finish?
Brand Introduction
Taptap is a 1-tap shopping experience built around a simple promise: make online shopping feel instant. The product centers on an innovative and intuitive design and a fast checkout experience, turning online shopping into a delight for everyday users.
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My Role
Product Design
Brand Identity
User Research
Highlights & Impact
First ever 1-tap shopping experience.
Complete idea to launch in 2 months only.
My focus was to translate Taptap’s core promise “instant shopping” into a consistent end-to-end experience. I started by defining the narrative, positioning, and aesthetic that would guide the decisions, then built a cohesive brand system to express speed and simplicity without sacrificing credibility. From there, I applied the system to key product touchpoints, mapping the customer journey, simplifying the structure, and designing core screens and interactions so the experience feels quick, reliable, and instantly joyful.
Team
1 Product Lead
1 Product Designer (Me)
1 Creative Designer
Timeline
May 2022 - Oct, 2022
