I’m a product and visual designer currently co-leading the design department for Hi © - Pakistan’s most baller Product Development Agency. My passion for design comes from me being nit-picky and curious about little stuff all my life. I’ve spent the past 4 years, working across different areas of digital design; product design, design system, website & mobile designs, digital products, branding etc. Furthermore, I have designed multi-sided ecosystems for both android and desktop in the fintech and e-commerce industry. I love diving into why and how people use things, and furthering those experiences to make them simple, accessible, scalable and memorable.

Flashback…university life…NESCON. It was my first social event and it was such a big spectacle. The promotions and the reach was through the roof and me being a junior student was drawn in by all the lit posters, cool funky arts with bold backgrounds. I was fascinated by how these designs could convey so much with just a few simple elements while still looks groovy. Later that day, I came home and installed Adobe Illustrator and from there on, I was hooked. There were a few hiccups here and there, little to big life decisions due to being a software engineer and someone who liked coding and was confused to make such a big path switch so early in career but here we happily are 😊

Beside design, I enjoy exploring the culinary world and experimenting with new recipes. Being a self-claimed foodie, I have countless Instagram reels saved, of the recipes which I like to try and the list is ever-increasing. When I'm not in the kitchen, you can find me outdoors, capturing the clouds and sunsets. A couple of shots I took 👇